Albuquerque Goes Dutch, Once Again

By Beckett Nodal

Alright early-risers and bean-juice aficionados, there is a new tasty option arriving west of the Rio Grande this spring. Dutch Bros. coffee shop is set to open a location off of Universe, near Paseo Del Norte. This site will be in addition to several others already in operation in the state.

Dutch Bros. expects to hire 40 employees locally to staff the new West Side spot, said spokesperson Rilynn Davis. The menu will feature the same colorfully named drinks that Dutch Bros. is already known for, including the Caramelizer, Golden Eagle, Cocomo, and Kicker. It will also be serving up the signature Blue Rebel energy drinks and many other tasty concoctions.

Dutch Bros. started as a simple coffee pushcart in Grants Pass, Oregon, by Dane and Travis Boersma. Since its humble beginnings in the early 90s, the company has grown tremendously and expanded across the country. It is now in 11 states and counting.

The Dutch Bros. business model is based not only on making great coffee but also on connecting with community members. Employees, who are affectionately referred to as “broistas,” are known for their acts of kindness and community involvement. In one instance, the “broistas” banded together to pool money to help a fellow “broista” attend college.

The good vibes don’t end there. Dutch Bros. gives back to its communities through its charitable organizations, Dutch Luv, Buck for Kids, and Drink one for Dane, which supports the ALS community. Co-founder Dane Boersma’s suffered from the neurodegenerative condition, also known as Lou Gehrig’s disease.

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